Personalized Public Displays: Designing Interactive Display Applications for Active and Walk-by Content Personalization

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Type: Bachelor
Status: Assigned February 2017
Student: Francesco Saverio Zuppichini

Public display systems are increasingly becoming part of the urban landscape, with systems being deployed in venues such as railway stations, shopping malls, city squares, and universities. Most public displays today are simple slide-show systems that broadcast content based on a pre-selected schedule. However, public displays envisioned in the near future will provide a platform for running diverse interactive applications with highly personalized content. These applications will allow viewers to express their preferences both explicitly through interactive touch interfaces (active personalization) and implicitly using mobile handsets (walk-by personalization).

The aim of this project is to explore the development, deployment, and actual use of web-based interactive display applications that can show highly personalized content such as content from online social platforms on public displays. The main focus of this project is on 1) designing and implementing minimum three web-based applications that can show personalized and user generated content (e.g., Facebook stream) and show such a content on public displays based on a set of personalization parameters, 2) implementing mobile interfaces for the developed apps that can be “loaded” into an existing Android-based “controller app” prototype (called “Tacita”) that allows users to set the personalization parameters, and 3) extending the existing Tacita application with the indoor localization using Bluetooth Low Energy (BLE) devices that will support implicit walk-by personalization.

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